Messaging app Line is finally going public, and its filing reveals some amazing statistics about a key part of its business: digital stickers. Those stickers generated ¥28.7 billion ($268 million) in revenue last year, about a quarter of the company’s haul.
One other interesting stat revealed by Line’s IPO filing: Only 4% of its 218 million active users spent money with the company in March. But those power users were enough to generate a substantial business in stickers and games.