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Lakoff argues that it is impossible—not just difficult, but impossible—for humans to talk about time and many other fundamental aspects of life without using metaphors to do it.
Lakoff and Johnson’s program is as anti-Platonic as it’s possible to get. It undermines the argument that human minds can reveal transcendent truths about reality in transparent language. They argue instead that human cognition is embodied—that human concepts are shaped by the physical features of human brains and bodies.