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Две хороших мысли касательно сокращалок урлов:

URL shorteners may be one of the worst ideas, one of the most backward ideas,
to come out of the last five years. In very recent times, per-site
shorteners, where a website registers a smaller version of its hostname and
provides a single small link for a more complicated piece of content within
it… those are fine. But these general-purpose URL shorteners, with their
shady or fragile setups and utter dependence upon them, well. If we lose
TinyURL or bit.ly, millions of weblogs, essays, and non-archived tweets lose
their meaning. Instantly. To someone in the future, it’ll be like everyone
from a certain era of history, say ten years of the 18th century, started
speaking in a one-time pad of cryptographic pass phrases. We’re doing our
best to stop it. Some of the shorteners have been helpful, others have been
hostile. A number have died. We’re going to release torrents on a regular
basis of these spreadsheets, these code breaking spreadsheets, and we hope
others do too.

http://web.archive.org/web/20110716201019/http://www.archiveteam.org/archives/media/The%20Spendiferous%20Story%20of%20Archive%20Team%20-%20Jason%20Scott%20-%20PDA2011.txt

But the biggest burden falls on the clicker, the person who follows the
links. The extra layer of indirection slows down browsing with additional DNS
lookups and server hits. A new and potentially unreliable middleman now sits
between the link and its destination. And the long-term archivability of the
hyperlink now depends on the health of a third party. The shortener may
decide a link is a Terms Of Service violation and delete it. If the shortener
accidentally erases a database, forgets to renew its domain, or just
disappears, the link will break. If a top-level domain changes its policy on
commercial use, the link will break. If the shortener gets hacked, every link
becomes a potential phishing attack.

https://web.archive.org/web/20131016131625/http://joshua.schachter.org/2009/04/on-url-shorteners.html

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