We envision that telecom companies and internet service providers (ISPs) will begin to play an increasingly active role in delivering content to end users. With the emergence of technologies like Voice-over IP (VoIP), telecom companies who traditionally relied on profits made from telephony might in- stead focus on delivering digital content over the internet to their end users. It is not hard to imagine service-level agreements (SLAs) between content providers and ISPs that will allow them to exploit caching to serve home users with latencies less than their reaction times (this is already happen- ing, debates behind net-neutrality notwithstanding). By involving telecom companies and ISPs in content delivery, we begin to break away from the traditional model of a one-to-one connection and begin to formulate a hier- archical tree-like content distribution system, which is not only a lot more scalable but also profitable, which makes it a feasible model for both ISPs and end users.